Audience
The target audience for your home are prospective buyers actively searching for homes within your home’s price range, area, lifestyle, or any combination of these variables. We’ll use information such as photos, potentially video, and details about your home as the main benefit or value to attract the audience. This information will help them determine if your home meets their criteria and give them the opportunity to express their interest.
Positioning
The message’s positioning is the main theme in the marketing for your home. It represents the distinct value your home offers in comparison to its competition on the market. Buyers are evaluating your home against the others, which is why we want your home to stand out from the competing houses.
Developing the positioning requires three steps: Assessing the home’s condition and highlight features compared to other similar home for sale, connecting those features to the current trends in buyer preferences, crafting the narrative to connect to the distinctive value your home offers.
Example: Rare sub-$300K remodeled Ranch Oaks home in top school district.
Calls to Action
Calls to Action are created for different levels of buyer interest to connect with the viewer based on where they are in their home buying journey. The following calls-to-action may be used throughout the marketing mix for your home’s campaign:
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Schedule a TourViewers can schedule a specific day and time to tour your home. This indicates a serious buyer. A variation of this call-to-action is “See This Home.”
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Ask a QuestionViewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
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Learn MoreViewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
Metrics
We utilize performance-based marketing practices to monitor and improve results as our campaigns are implemented. The following measurements (metrics) may be tracked during this campaign:
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Number of Listing Ads Views
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Number of Landing Page Views
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Number of Listing Inquiries
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Number of Showings
Marketing
Our full-service marketing may include the following creative to use in our marketing campaign for your home:
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Professional Photography
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Full Property Tour Video
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Highlight-Feature Social Posts
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Marketing Narratives Written for Landing Pages, MLS & Syndication
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Featured Property Landing Page
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Facebook Creative (Copy, Design & Video)
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Instagram Creative (Copy, Design & Video)
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YouTube Creative (Copy & Video)
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Mobile-friendly Creative
Distribution
Your home may be marketed on the following platforms:
Schedule
Depending on the circumstances and available creative, the following table reflects A SAMPLE Promotional Schedule that may be used to find a buyer for your home.
Ongoing
YouTube Ad Campaign to Active Real Estate Searchers
Facebook Ad Campaign to Real Estate Interested
Instagram Ad Campaign to Real Estate Interested
Google Display Ads to Active Real Estate Searchers
New Listing Email Announcement to Email List
Listing Posted in Multiple Listing Service (MLS)
Listing Syndicated to Popular Home Search Sites
Once at Start
Sign Posted in Front Yard
Property Landing Page Published to Website
Property Tour Video Added to YouTube Channel
Postcard Mail Drop
Agent Door Knocking with Printed Flyer
Weekly
Photos & Videos Posted to Facebook Business Page
Photos & Videos Posted to Instagram Business Account
Metrics Evaluation & Campaign Adjustments
Monthly
Open House Campaign & Event
Agent Feedback Report from Buyer Tours
Postcard Mail Drop
Agent Door Knocking with Printed Flyer
Want to List Your House Now?
F. McKay Biggar
HELEN BIGGAR, REALTOR@, CDPE, GRI, SRS, TRC
Helen is a dual UK/USA citizen, having lived in Florida since 2004. Her first career was in teaching, but from 1979 to 2003, she successfully ran a multi-million dollar, family-owned security business. Helen is a Florida Licensed Realtor, & has been involved with many Real Estate transactions annually. She has linked with individual UK Realtors throughout the United Kingdom, to enable your home to be advertised in the British market, but also to entice buyers and investors to the Gulf coast. Helen is personable, loyal and a good listener, enabling her to build strong relationships that last, and a greater understanding of her client's needs. She has been very successful at finding the perfect home in the neighborhood that fits your lifestyle!
F. MCKAY "KYM"BIGGAR Ill, REALTOR@, ABR, CDPE, CIPS, CRS, GRI, SRES, TRC
Kym offers a wealth of experience in the business field. Following college at Boston University, he became an entrepreneur; having run his own business all his life. He is extremely creative and developed eight Patents within the printing industry. He is a Florida Certified Building Contractor CBC1252673, and is knowledgeable on many different types of construction. Kym is a Florida Licensed Realtor and has successfully represented & negotiated many Real Estate transactions annually, equating to Multi Million Dollars. Whether representing you as a seller or a buyer, Kym's technical background, plus his persistence, patience, and creative ability, ensure he will provide you with the best representation. He is among one of the top 1% of all Realtors in the United States.
ABR - Accredited Buyer Representative. Only 5% of all Realtors have this certification.
CDPE - Certified Distressed Property Expert. Only 10% of all Realtors have this. CIPS - Certified International Property Specialist. Only 2,000 out of 1,000,000 Realtors in the USA have this certification.
CRS - Certified Residential Specialist. Only 40,000 of 1,000,000 Realtors in USA have this certification.
GRI - Graduate Realty Institute. Only 1 in 5 Realtors in USA have this certification.
SRES - Senior Real Estate Specialist. Only 5% of all Realtors have this certification.
TRC - Transnational Referral Certification. Only 10% of all Realtors have this certification.
Biggar International Group
Suite #750
Sarasota, FL 34236
United States